for Your Career & Company

Financial Planning for Executives & Business Owners

We help executives and business owners turn today’s profits into tomorrow’s freedom, so that retirement isn’t unexpected, but is the plan.

ProsperPlan Wealth is a fee-only fiduciary advisory team.

investment & private wealth management

Planning to win.

Whether it’s how to continue building your business, preparing for taxes, or selecting a good retirement plan, you have many decisions to make as an executive and business owner. Here’s how we help you succeed in these areas and beyond.

We design flexible retirement saving strategies using:

  • Solo 401(k)s and SEP IRA’s
  • Cash Balance and Defined Benefit Plans (when appropriate)
  • Contribution strategies that adjust with cash flow

Giving you the best and most powerful retirement tools available. 

Growing generational wealth for your today and future, and for those under your care who are still growing. We’ll talk with you to ensure:

  • Your income stays up so that you can create long-term wealth
  • Building of assets outside of the business
  • A clear path towards retirement

Seeing your business grow is exciting, but diversification is what brings freedom. We can help you make intentional capital decisions that:

  • Compare your business reinvestment returns to market alternatives
  • Balance growth with liquidity and risk
  • Align investments with your retirement timeline

Stop overpaying the IRS and start funding your future. With forward-thinking tax planning, we aim to save you tens of thousands when it comes time to file. Working side-by-side with your retirement planning, we can create a strategy that:

  • Includes intentional compensation structuring
  • Maximizes savings through relevant tax cuts
  • Plans for the future and moving brackets, not just today’s tax bill

With informed approaches to protect your legacy and take care of the ones you love, we help business owners:

  • Organize their assets and finances and how they desire for them to be managed
  • Minimize taxes and legal costs through proactive planning now
  • Help avoid probate by setting up proper avenues like trusts, beneficiaries, and joint-ownership arrangements

“You’re meeting with folks, building a business, and making decisions on a constant basis. That takes all the entrepreneurship in you to do well.”

Chris Grellas, CFP®, MSFA
Co-Founder, Financial Advisor

business growth & personal wealth

Do you have an exit plan?

You’ve worked hard to build your company. But have you considered what will happen when you retire? Do you have a retirement or succession plan in place?

An article on Kitces.com defines succession as, “ensuring the seamless transition of knowledge, skills, and culture to ensure continuity of care for clients and the realization of value for owners.”¹

Whether you’re looking for someone to take up the mantle or planning to retire and still share in the stake, our advisors are here to help.

Because succession and retirement can be simple, and yet, also a long-term process with lots of preparation involved. Our advisors will invest the time needed to walk alongside you and prepare for what comes next. 

¹ Bogan, S. and Musick, J. (2024). Succeed at Succession Planning: 4 Steps for Firm Transition. Kitces.com

The Planning Process

Clear and effective plans that get to the point.

Our advisors are award-winning, 100% fiduciary, which means we prioritize your business and growth.

Step 1: Assess Your Needs

We’ll analyze your entire financial picture to identify gaps and opportunities for growth. There's always room for more.

Step 2: Formulate a Plan

Next, we’ll create a personalized plan that supports your priorities. Our advisors will ensure your investments are strategically aligned to protect and grow your wealth.

Step 3: Monitor and Adjust

Your plan is a living, breathing instrument. As your financial situation changes, we’ll review and update it in support of your financial goals.

FAQ's

Your Questions, Answered

Key FAQ's

ProsperPlan Wealth supports executives with complex compensation by delivering coordinated, fiduciary guidance across equity awards, deferred compensation, bonuses, and employer benefits. We evaluate stock options, RSUs, performance-based incentives, and nonqualified plans within the context of your full financial plan, integrating tax strategy, cash-flow planning, investment management, and risk oversight. Our 100% fiduciary approach is designed to help executives make confident decisions at key vesting and election points, manage concentration risk, reduce taxes, and align compensation outcomes with long-term personal and financial goals.

Yes, we work with business owners who are planning for a sale, transition, or succession. As a 100% fiduciary advisor, we help owners prepare in advance by coordinating tax-efficient exit strategies, retirement and cash-flow planning, valuation considerations, and post-liquidity investment management. We collaborate with your CPA, attorney, and other professionals to align business decisions with personal financial goals; supporting a smoother transition, greater tax efficiency, and clarity for the next chapter.

ProsperPlan Wealth integrates personal financial planning and business strategy into a single, coordinated approach. As a 100% fiduciary advisor, we align business decisions, such as growth initiatives, compensation structures, tax planning, and succession, with your personal goals for retirement, wealth preservation, and legacy. By managing cash flow, investments, and risk across both your business and personal finances, we help ensure each decision works together to support long-term stability, flexibility, and financial confidence.

ProsperPlan Wealth reviews and adjusts your financial plan regularly and as your role, compensation, or company evolves. Beyond routine review meetings, we proactively update your strategy in response to key events such as career changes, equity awards or vesting, liquidity events, business transitions, and tax law changes. As a 100% fiduciary advisor, our focus is on keeping your plan aligned with your changing circumstances, business priorities, and long-term personal goals.

Pricing & Contracts

This depends on your goals and overall financial situation. Some people become clients because they know that in the future their financial situation will become more complex via stock options or an inheritance, while others have saved well and are ready to have their money work harder for them right now. Generally, we prefer clients to have at least $1 million in investible assets, but there are numerous co-factors and considerations.

We are a fee-only, 100% fiduciary financial advisor, which means we charge a small percentage of the assets we manage. The fee covers not just investment management, but holistic financial planning, including tax and estate planning, retirement planning, and other comprehensive guidance to secure and enhance your wealth. We do not typically build one-time financial plans for a flat or hourly fee.

Expertise & Credentials

Yes, we provide comprehensive guidance on stock options, RSUs, and deferred compensation. We help clients evaluate grant terms, vesting schedules, and election decisions while coordinating tax planning, cash-flow management, investment strategy, and risk oversight. Our goal is to help you make informed decisions that reduce unnecessary taxes, manage concentration risk, and align your equity and deferred compensation with your long-term financial objectives.

ProsperPlan Wealth helps clients evaluate exit strategies and transition timelines as part of a comprehensive, fiduciary financial plan. We work with you to assess timing considerations, tax implications, liquidity needs, and post-transition planning, while coordinating with your legal and tax advisors as needed. Our goal is to help ensure that the timing and structure of an exit or transition aligns with your personal, professional, and long-term financial objectives.

Yes, we collaborate with our clients’ CPAs, attorneys, and internal finance teams to deliver coordinated, fiduciary advice. By working closely with your other professionals, we help align tax strategy, legal planning, compensation decisions, and investment management, ensuring each recommendation supports your broader financial and business objectives.

Insights for Decisions

Fresh ideas. Timely tips.

Select from a curated listing of articles and insights written by industry leaders.

The Essentials of High-Net-Worth Liquidity Planning

4 MIN READ

How is the economy currently holding up?

6 MIN READ

After the Rate Cut: How ProsperPlan is Rebalancing Portfolios for the New Era of AI

6 MIN READ

Why You Must Speak with Younger Family Members about Money

7 MIN READ
Creating Financial Clarity

What Clients Say About Us

Testimonials are based on unique experiences from current clients and are not representative of all client experiences. Testimonials are unsolicited, and no cash or non-cash compensation has been provided. As a result, clients do not receive any material incentives or benefits for providing testimonials. Investing involves risk, including the possible loss of principal and fluctuation of value. Past performance is no guarantee of future results. Additional information about NewEdge Advisors, LLC, is available in its current disclosure documents, Form ADV, Form ADV Part 2A Brochure, and Client Relationship Summary Report which can be found online at the SEC’s Investment Advisor Public Disclosure (IAPD) database at www.adviserinfo.sec.gov

Subscribe To Our Newsletter

Hear from Lauren and Chris

Opinions and Insights from Our Founders
office locations

Stop By To See Us

Explore our locations to find the ProsperPlan team near you.

Gold River Office

HQ & Mailing Address

2377 Gold Meadow Way
Suite 100
Gold River, CA 95670

(916) 909-3993

Roseville Office

3017 Douglas Blvd
Suite 300
Roseville, CA 95661

(916) 909-3993

Partnering With You

Trustworthy Experience

Our 100% fiduciary approach means every recommendation is in your best interests.

years of experience
0 +
State Coverage
0
Clients Served
0 +