for Your Career & Company
Financial Planning for Executives & Business Owners
We help executives and business owners turn today’s profits into tomorrow’s freedom, so that retirement isn’t unexpected, but is the plan.
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ProsperPlan Wealth is a fee-only fiduciary advisory team.
investment & private wealth management
Planning to win.
Whether it’s how to continue building your business, preparing for taxes, or selecting a good retirement plan, you have many decisions to make as an executive and business owner. Here’s how we help you succeed in these areas and beyond.
Retirement Planning
We design flexible retirement saving strategies using:
- Solo 401(k)s and SEP IRA’s
- Cash Balance and Defined Benefit Plans (when appropriate)
- Contribution strategies that adjust with cash flow
Giving you the best and most powerful retirement tools available.
Private Wealth Management
Growing generational wealth for your today and future, and for those under your care who are still growing. We’ll talk with you to ensure:
- Your income stays up so that you can create long-term wealth
- Building of assets outside of the business
- A clear path towards retirement
Financial Planning
Seeing your business grow is exciting, but diversification is what brings freedom. We can help you make intentional capital decisions that:
- Compare your business reinvestment returns to market alternatives
- Balance growth with liquidity and risk
- Align investments with your retirement timeline
Tax Planning
Stop overpaying the IRS and start funding your future. With forward-thinking tax planning, we aim to save you tens of thousands when it comes time to file. Working side-by-side with your retirement planning, we can create a strategy that:
- Includes intentional compensation structuring
- Maximizes savings through relevant tax cuts
- Plans for the future and moving brackets, not just today’s tax bill
Estate Planning
With informed approaches to protect your legacy and take care of the ones you love, we help business owners:
- Organize their assets and finances and how they desire for them to be managed
- Minimize taxes and legal costs through proactive planning now
- Help avoid probate by setting up proper avenues like trusts, beneficiaries, and joint-ownership arrangements
“You’re meeting with folks, building a business, and making decisions on a constant basis. That takes all the entrepreneurship in you to do well.”
business growth & personal wealth
Do you have an exit plan?
You’ve worked hard to build your company. But have you considered what will happen when you retire? Do you have a retirement or succession plan in place?
An article on Kitces.com defines succession as, “ensuring the seamless transition of knowledge, skills, and culture to ensure continuity of care for clients and the realization of value for owners.”¹
Whether you’re looking for someone to take up the mantle or planning to retire and still share in the stake, our advisors are here to help.
Because succession and retirement can be simple, and yet, also a long-term process with lots of preparation involved. Our advisors will invest the time needed to walk alongside you and prepare for what comes next.
¹ Bogan, S. and Musick, J. (2024). Succeed at Succession Planning: 4 Steps for Firm Transition. Kitces.com
Clear and effective plans that get to the point.
Our advisors are award-winning, 100% fiduciary, which means we prioritize your business and growth.
Step 1: Assess Your Needs
We’ll analyze your entire financial picture to identify gaps and opportunities for growth. There's always room for more.
Step 2: Formulate a Plan
Next, we’ll create a personalized plan that supports your priorities. Our advisors will ensure your investments are strategically aligned to protect and grow your wealth.
Step 3: Monitor and Adjust
Your plan is a living, breathing instrument. As your financial situation changes, we’ll review and update it in support of your financial goals.
What Is My Current Net Worth?
Your Questions, Answered
Key FAQ's
How does ProsperPlan help executives manage complex compensation packages?
ProsperPlan Wealth supports executives with complex compensation by delivering coordinated, fiduciary guidance across equity awards, deferred compensation, bonuses, and employer benefits. We evaluate stock options, RSUs, performance-based incentives, and nonqualified plans within the context of your full financial plan, integrating tax strategy, cash-flow planning, investment management, and risk oversight. Our 100% fiduciary approach is designed to help executives make confident decisions at key vesting and election points, manage concentration risk, reduce taxes, and align compensation outcomes with long-term personal and financial goals.
Do you work with business owners preparing for a sale or succession?
Yes, we work with business owners who are planning for a sale, transition, or succession. As a 100% fiduciary advisor, we help owners prepare in advance by coordinating tax-efficient exit strategies, retirement and cash-flow planning, valuation considerations, and post-liquidity investment management. We collaborate with your CPA, attorney, and other professionals to align business decisions with personal financial goals; supporting a smoother transition, greater tax efficiency, and clarity for the next chapter.
How do you balance personal financial planning with business strategy?
ProsperPlan Wealth integrates personal financial planning and business strategy into a single, coordinated approach. As a 100% fiduciary advisor, we align business decisions, such as growth initiatives, compensation structures, tax planning, and succession, with your personal goals for retirement, wealth preservation, and legacy. By managing cash flow, investments, and risk across both your business and personal finances, we help ensure each decision works together to support long-term stability, flexibility, and financial confidence.
How often do we review and adjust the plan as my role or company evolves?
ProsperPlan Wealth reviews and adjusts your financial plan regularly and as your role, compensation, or company evolves. Beyond routine review meetings, we proactively update your strategy in response to key events such as career changes, equity awards or vesting, liquidity events, business transitions, and tax law changes. As a 100% fiduciary advisor, our focus is on keeping your plan aligned with your changing circumstances, business priorities, and long-term personal goals.
Pricing & Contracts
Is there a minimum investment amount for your services?
This depends on your goals and overall financial situation. Some people become clients because they know that in the future their financial situation will become more complex via stock options or an inheritance, while others have saved well and are ready to have their money work harder for them right now. Generally, we prefer clients to have at least $1 million in investible assets, but there are numerous co-factors and considerations.
How does ProsperPlan charge for its services?
We are a fee-only, 100% fiduciary financial advisor, which means we charge a small percentage of the assets we manage. The fee covers not just investment management, but holistic financial planning, including tax and estate planning, retirement planning, and other comprehensive guidance to secure and enhance your wealth. We do not typically build one-time financial plans for a flat or hourly fee.
Expertise & Credentials
Can you advise on stock options, RSUs, and deferred compensation?
Yes, we provide comprehensive guidance on stock options, RSUs, and deferred compensation. We help clients evaluate grant terms, vesting schedules, and election decisions while coordinating tax planning, cash-flow management, investment strategy, and risk oversight. Our goal is to help you make informed decisions that reduce unnecessary taxes, manage concentration risk, and align your equity and deferred compensation with your long-term financial objectives.
Do you help evaluate exit strategies or transition timelines?
ProsperPlan Wealth helps clients evaluate exit strategies and transition timelines as part of a comprehensive, fiduciary financial plan. We work with you to assess timing considerations, tax implications, liquidity needs, and post-transition planning, while coordinating with your legal and tax advisors as needed. Our goal is to help ensure that the timing and structure of an exit or transition aligns with your personal, professional, and long-term financial objectives.
Can you collaborate with my CPA, attorney, or internal finance team?
Yes, we collaborate with our clients’ CPAs, attorneys, and internal finance teams to deliver coordinated, fiduciary advice. By working closely with your other professionals, we help align tax strategy, legal planning, compensation decisions, and investment management, ensuring each recommendation supports your broader financial and business objectives.
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What Clients Say About Us
We have been with Lauren and her team for 10 years. Lauren has helped guide us in our FIRE/financial planning that allowed us to retire in our early 50’s from Kaiser Permanente. She went above and beyond by managing our KP index funds while we were still employed and assisted us in transferring our assets to Prosper Plan after we retired. This enabled us to diversify and maximize our gains. Lauren has also been instrumental in helping with our relocation planning now that we’re retired. We have given Lauren’s contact information to so many of our friends because we trust her with our financial lives.
Retired from Kaiser Permanente
I have had the pleasure of working with Lauren Williams for many years, and her expertise and dedication have been invaluable to both my financial well-being and the management of my mother’s trust. From the beginning, Lauren has provided insightful, tailored advice with a deep knowledge of the financial markets, explaining complex concepts in a way that provides immense confidence. She managed my mother’s trust with the same level of commitment, attentiveness, and compassion, ensuring the family’s needs and my mother’s wishes were respected as she gets older. I highly recommend Lauren as a knowledgeable, trustworthy, and dedicated financial advisor who serves as an exceptional partner in managing investments and trusts.
AT&T
I recently worked with Chris Grellas to review and optimize my 401k, and I couldn’t be more impressed with his professional and personalized service. From the start, he was incredibly informative and accessible, taking the time to thoroughly break down complex investment strategies and tailor advice to my specific financial goals and risk tolerance. Chris was patient and detail-oriented, ensuring I never felt rushed or overwhelmed and that I had a clear understanding of every decision before moving forward. Thanks to his expert guidance, I now feel much more confident about my retirement planning and the future of my 401k, and I highly recommend him to anyone seeking comprehensive financial advice.
Alessandro Electric Inc.
ProsperPlan has been the perfect fit for my financial and investment needs.
Lauren and her team asked questions about my financials goals and welcomed my questions about their company. Their passion for helping their clients achieve financial security is obvious. Very professional, but personal, as well. A great mix, and as a result, I feel more secure about reaching my financial goals.
Retired from Occidental Petroleum
Lauren is incredibly knowledgeable, approachable, and genuinely cares about helping her clients succeed. She’s made the process of starting my personal finance journey feel clear and achievable, and I’m so grateful for her guidance. I can see why my family trusts her—she truly goes above and beyond for the people she works with.
Accenture
Chris is kind, patient, and always available when I have questions. He brings a calm, thoughtful presence to every conversation and offers sound financial advice grounded in Biblical wisdom. His approach is caring, clear, and values-driven—I’m truly grateful to have him as my advisor.
State of CA and Kaiser Permanente
I was referred to Lauren as their best Kaiser retirement person and she didn’t disappoint. She presented me all my options in a no pressure manner. I made my decision and she made the transactions with ease.
She continues to communicate with strategies and adjustments. When my coworkers found out about how easy it was and how much my portfolio has increased. I am frequently asked for her number and happily provide the referral.
Retired from Kaiser Permanente
Testimonials are based on unique experiences from current clients and are not representative of all client experiences. Testimonials are unsolicited, and no cash or non-cash compensation has been provided. As a result, clients do not receive any material incentives or benefits for providing testimonials. Investing involves risk, including the possible loss of principal and fluctuation of value. Past performance is no guarantee of future results. Additional information about NewEdge Advisors, LLC, is available in its current disclosure documents, Form ADV, Form ADV Part 2A Brochure, and Client Relationship Summary Report which can be found online at the SEC’s Investment Advisor Public Disclosure (IAPD) database at www.adviserinfo.sec.gov
Hear from Lauren and Chris
Stop By To See Us
Explore our locations to find the ProsperPlan team near you.
Gold River Office
HQ & Mailing Address
2377 Gold Meadow Way
Suite 100
Gold River, CA 95670
(916) 909-3993
Roseville Office
3017 Douglas Blvd
Suite 300
Roseville, CA 95661
(916) 909-3993
Trustworthy Experience
Our 100% fiduciary approach means every recommendation is in your best interests.